Lulu

For Thing #18, I glanced at the winners and found Lulu. I had first used Lulu to buy a book earlier this year: After the Crash: An Essay-Novel of the Post-Hydrocarbon Age. I was impressed with how the book looked and felt...the content was pretty good too. So I investigated the Lulu site a bit out of curiosity. Lulu's goal "has been to have 1 million users that sell 10 books instead of 10 authors that sell 1 million books." It would not seem like a financially prudent proposition to pay even the minimum prices to get a book published if a user only plans to sell a few books. But hey, sometimes it is all about getting the word out so to speak.